Florian Otto

Co-Founder & CEO
Cedar Inc.

Florian Otto is founder and CEO of Cedar – a technology service solution that improves the healthcare financial experience for patients while improving payment rates for providers. Prior to founding Cedar, Otto was an executive at Zocdoc where he drove the commercial adoption of the platform by health systems.

Otto previously was founder of a daily deal company in Brazil (ClubeUrbano) that he sold to Groupon. After the acquisition, he became CEO of Groupon Brazil. He also worked at McKinsey & Company within its healthcare practice.

Otto holds a master’s degree, D.D.S. and doctorate from the University of Freiburg, Germany.